How to Write Product Descriptions that Sell: 10 Tips That Actually Work
Your product descriptions are one of the most important aspects of your eCommerce website or online store. They are what convince your potential customers to buy your products.
A good product description will provide all the information that a potential customer needs to know about a product. It should be well-written, accurate, and persuasive.
To help you write the best product descriptions possible, here are 10 tips that actually work.
1. Know Your Target Audience:
Before writing your product descriptions, it is essential to understand who your target audience is, what they like, what they dislike, and what their needs and interests are. This will help you craft descriptions that will appeal to them.
2. Use Conversational Language
Your descriptions should be written in a conversational tone to make them engaging and relatable to your target audience.
3. Highlight The Benefits
Instead of just listing features, highlight how the product benefits the customer. This will help them see how the product can solve their problems or make their life better.
4. Keep it Concise
Your descriptions should be easy to read and not too long. Avoid using unnecessary words or jargon that could confuse your audience.
5. Use Sensory Words
Use words that invoke the senses such as taste, smell, touch, and sound to create a vivid mental image of the product.
6. Use Social Proof
Incorporate customer reviews and ratings to provide social proof and build trust with potential customers.
7. Focus on Keywords
Use relevant keywords in your description to make it easier for search engines to find your product pages.
8. Use Bullet Points
Bullet points can make your description easier to read and help emphasize key features and benefits.
9. Include all Relevant Details
Ensure that your product descriptions include all relevant details such as sizes, colors, materials, and dimensions.
10. Be Honest and Transparent
Be honest about any limitations or drawbacks of the product, as this will help to build trust with your customers and prevent returns or complaints.