21 Mar 2022
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Color Meaning For Designers

Color meaning is a science and an art in and of itself, and some people make a living as color consultants or brand consultants. Knowing how color affects the majority of people is a highly valuable skill that designers can grasp and pass on to their clients.

Color Meaning – Let’s Explore the Color Wheel

But there’s a lot to it. Changing the hue or saturation of a color can create a whole new mood. Cultural variations can amplify these impacts, with a color that is uplifting and pleasant in one nation becoming sad in another.

Primary Color Meaning


Love, passion, desire, heat, longing, lust, sexuality, sensitivity, romance, joy, strength, leadership, courage, vigor, willpower, rage, anger, danger, malice, wrath, stress, action, vibrance, radiance, and determination are all connected with the color red.


Deepness, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence are all represented by the color blue.


It’s the hue of joy, hope, enlightenment, and creativity, as well as sunshine and spring. The dark side of yellow lurks in the shadows: cowardice, betrayal, egoism, and madness.

Secondary Color Meaning


Orange is a lively and energizing hue. It is related with the ground and autumn in its subdued forms. Orange can indicate change and mobility in general because of its relationship with the changing seasons.


Purple colors, for example, are connected with royalty, romance, lighthearted energies, whilst darker tones can signify melancholy and frustration.


Green is a color that is universally connected with nature, as it is associated with grass, plants, and trees. Being the hue of spring and rebirth, it also denotes development and rejuvenation. Another association is “getting the green light” to proceed, which has a connotation of activity.

Greyscale Color Meaning


The color black is associated with mystery, power, elegance, and refinement in color psychology. Color meaning, on the other hand, can elicit negative feelings such as grief and wrath. It is also a common font color since it is simple to read.


Gray is a somber, emotionless color that conjures up images of dullness, filth, and dinginess, as well as formality, conservatism, and sophistication.


White denotes innocence or purity. It is a bright color that can be used to add highlights or create a sense of space.

In Summary

Every day, you see colors in everything around you, but do you ever stop to consider the influence each of those colors has on you? Color meanings are a science in and of themselves. As a business owner or designer, it’s critical to understand these color meanings in order to make intelligent color choices and tap into the mystical power of color symbolism.

Feel free to reach out to the professional developers at Best Designers In The World to help point you in the direction of color meaning that fit your businesses or brand.

Call us to schedule a free consultation!

Call: (920) 322-5675‬