07 Apr 2022

Real Estate Website Design That Guarantees Leads

Whether you’re a new real estate agent or a homeowner trying to sell a few properties, you’ll need real estate website design to get your company off the ground. In fact, according to studies, 95 percent of real estate agencies have websites, and 65 percent of house purchasers browse for properties for sale online.

Almost the entire real estate sector has made the transition to the internet. Customers may now search for various properties in a lot faster and more convenient manner.

Important Real Estate Website Design Elements

real estate website design

Quality Content

High-quality material is critical for real estate website design. To calculate website ranks on search engine results pages, search engine bots crawl and analyze website content. Once visitors arrive at your website, the content should be entertaining and authoritative enough to convince them that you are the perfect realtor for them.

Elegant and Fast-Loading Pages

First impressions are crucial. Because the internet is such a visual medium, the design and layout of your website should reflect your real estate agent brand. The impact of design components like color, contrast, typeface, and others on viewers’ emotions is driven by a comprehensive philosophy on real estate website design.

Call To Action

Calls to action are one of the most useful aspects on a real estate website. They urge potential customers to contact them. A website user may wish to make an enquiry but is unsure how. A call to action allows people to take the next step without having to commit to anything. It might be as simple as a “Read more” button that encourages people to explore your website further. It might also be a “How much is my house worth?” or a contact form that demands them to give their contact information so you can follow up with them.

Use several call-to-actions on your home and inner pages to prompt visitors at any point throughout their browsing because it will lead to more submissions.


A good user experience requires intuitive navigation. Your real estate website should be user-friendly, which means it should have a well-thought-out navigation. You’ll want to make it simple for visitors to navigate from the homepage to any other page that contains the information they’re looking for.

Keep your website clean and uncluttered, and place navigation buttons where viewers can readily locate them – typically at the top and bottom of the homepage. Visitors should be able to find cues and call-to-action buttons that guide them to different pages and features as they scroll down the page.


Browsing on the move has become the new standard. You’re setting yourself behind years if you don’t have a responsive website. However, you must provide more than a website that runs quickly on a mobile device to provide your viewers with a really fulfilling experience. Customize the features to make surfing and interacting enjoyable. Ensure that lead capture forms are simple to fill out and send, even on mobile devices.

Surrounding Areas

Neighborhood guides are one of the most effective real estate website elements for increasing your chances of getting discovered online. Buyers want to learn everything they can about the area where they want to relocate. Comprehensive neighborhood guides provide customers with a clear image of the area and assist them in making decisions.

It also helps you position yourself as a local specialist. Include information on restaurants, stores, parks, and other points of interest in addition to real estate listings and market trends in the neighborhood. Not just the house, but the lifestyle as well. Maps and other interactive tools are also quite useful.

Connect With Your Visitors

Begin by determining your target market and their unique desires. What are the motivations of your target audience and what do they want to accomplish? Then demonstrate why you’re the agent who can meet these demands. Tell your narrative, emphasize your experience, and show how you’ve assisted others in the past to your potential clients.


One of your most precious assets is your database. It’s an important part of your overall network, including data you may share with other experts to boost recommendations. You’ll need a good backend database system or content management system to store, manage, and retrieve leads and customer information as your website grows in popularity. The greatest property websites combine backend databases with CRM technologies to ensure that no leads are lost and that the site’s advantages are maximized.

Content Creation and Local Search Engine Optimization

There’s no avoiding it: search engine optimization, or SEO, is required if you want your website to be found. More than 90% of homebuyers use the internet to find a property, and the great majority of those who use the internet simply look at the top results of search engine results.

SEO makes it easier for people to locate your company on the internet. It boosts organic traffic to your website, enhancing your internet visibility. It also aids in the promotion of brand awareness as well as brand identification and recall.

Why Build a Real Estate Website Design

Property information, great property images, and occasionally a 360-degree view of the property are all required on real estate websites. Clients can be contacted at any time through online web forms or emails. It’s preferable if you kept in touch with them.

Millennials are the primary purchasers of real estate on the internet. Millennials prefer to browse for houses online rather than visit real estate firms. After you establish your real estate website design, you’ll be able to reach a whole new population of buyers.

Real Estate Website Design Summary

There are many things to keep in mind when building your real estate website design. It’s important to expand your listings in an eye catching manner guaranteed to get you leads. Search engine optimization and social media management are great marketing tools to start getting quality leads because these departments are demographic focused.

Reach out to our development department at Best Designers In The World to help enhance your realtor needs. Because technology changes everyday, your business should too.

Call us to schedule a free consultation!

Call: (920) 322-5675‬